What Is a Hair Gloss Treatment? Everything You Need to Know in 2025

Hair gloss treatments are trending with over +250% search spike. Learn what they are, how they differ from hair dye, and why they're a top choice for healthy, shiny hair in 2025.

We get it: When the seasons change—or after a breakup or a girls' trip—you feel like switching up your hair. But constant coloring can damage your strands. That’s where hair gloss treatments come in. Here's the full guide to this trending, gentle alternative to hair dye.

 

 

 What Is a Hair Gloss Treatment?

At first glance, the name "hair gloss" sounds like it’s all about shine—and it is! But gloss treatments go a step further. According to hair colorist Richy Kandasamy, gloss is a non-ammonia, demi-permanent color that adds shine and tonal depth. It can even darken hair or reduce brassiness without fully changing your natural color.

Matt Rez, a Redken ambassador, notes that gloss is ideal for beginners since it deposits color without harsh chemicals or permanent results.

 Hair Gloss vs. Traditional Hair Dye

• Gloss: Demi-permanent, ammonia-free, low pH, zero lift, gentle on hair
• Dye: Often contains ammonia, permanent color change, higher pH, more damaging

A gloss enhances and tones your existing hair color—it won't turn brown hair blonde, but it can make it warmer, richer, or add a soft tint. The results typically last 4–6 weeks.

 Key Benefits of a Hair Gloss Treatment

• Seals the hair cuticle → reduces frizz
• Boosts high-shine results
• Low-maintenance tonal change
• Softens and smooths damaged hair

According to Kandasamy, gloss treatments improve the look and feel of your hair while also enhancing color. The acidic formula helps smooth the cuticle, locking in tone and moisture.

 How to Prepare for Your Gloss Treatment

Gloss is traditionally applied in salons. Bring reference photos of the shade or tone you want. The process usually involves washing your hair first, then applying the gloss to clean, towel-dried strands.

What to Expect During the Treatment

The appointment takes about an hour:

1. Wash and prep hair
2. Apply gloss (10–25 mins)
3. Rinse, blow-dry, and reveal that shine!

Thanks to its low-pH formula, it shouldn’t sting or irritate your scalp.

 At-Home vs. Salon Gloss

While at-home gloss kits exist, experts recommend leaving it to professionals—especially if the gloss requires mixing. For DIY-friendly options, use color-depositing masks like:

• Redken Color Extend Blondage Masks
• Maria Nila Color Refresh Masks (vegan-friendly)

 Are There Any Side Effects?

Hair gloss is low-risk. According to Rez and Kandasamy, side effects are extremely rare. At most, some may have a mild allergy to ingredients—so ask for a patch test if you're unsure.

 Cost of a Hair Gloss Treatment

Prices vary by salon and location:

• Average cost: $30–$100
• High-end salons (e.g., Los Angeles): $75–$125

Ask whether a blow-dry is included!

 Aftercare: How to Make It Last

Use sulfate-free, color-protect shampoos and masks to extend the results:

• R+Co Gemstone Shampoo & Conditioner
• Redken Acidic Bonding Concentrate System

These products help maintain the shine and balance your hair’s pH after treatment.

Final Takeaway

Hair gloss treatments are a gentle, effective way to refresh your look without damage. They enhance tone, reduce brassiness, and bring out brilliant shine—perfect for anyone looking to shift their hair color without going all-in on permanent dye.

💬 Have you tried a gloss treatment? Share your experience in the comments!